Since then, however, the award has gained subtle notoriety, and currently, each year an MVP has been chosen for both the CBS and Fox games. CBS did not air any NFL games from 1994 to early 1998.
CBS executive vice president James T. Aubrey, Jr., who on May 9, 1963, warned the network's affiliates the high cost of rights for professional sports could price them off television, nevertheless in January 1964 agreed to pay $28.2 million to air National Football League games for two years, spanning 17 games each season. 39.9 million viewers would watch Bart Starr's performance in the game that earned him the MVP trophy.
Prior to 1968, CBS had an assigned crew for each NFL team.
Because nearly all affiliates found production costs for the FCC's intended goal of increased public affairsprogramming very high and the ratings (and by association, advertising revenues) low, making it mostly unprofitable, the FCC created an exception for network-authored news and public affairs. During the early 1960s, NFL Commissioner Pete Rozelle envisioned the possibility of playing at least one game weekly during prime timefor a greater television audience.
The NFL swapped the years in which CBS and NBC held rights to the Super Bowl in an effort to give CBS enough lead-in programming for the upcoming 1992 Winter Olympics that were set to begin two weeks later. Only a handful of games during the rest of the season were shown in color, along with the NFL Western Conference Playoff, the NFL Championship Game,Beginning in Week 4 of the 1986 season, CBS adapted a theme for its game broadcast, an intense, kinetic, synthesizer-laced theme that has affectionately been referred to as "Pots and Pans" (because of the background notes that often resembled the banging of those particular cooking objects). On December 8, 1987, Cathy Barreto became the first woman to direct an NFL game at the network television level for the Minnesota Vikings–Detroit Lions telecast.
The package lasted until the end of 1995, after which CBS discarded it in favor of an orange and yellow color scheme for its sports graphics. While providing limited commentary, Chastain was used on an irregular basis over the rest of the season.
Undaunted, Rozelle decided to experiment with the concept of playing on Monday night, scheduling the Green Bay Packers and Detroit Lions for a game on September 28, 1964. In the meantime, CBS lost several affiliates, and ratings for its other programming languished. It was then decided (officially announced on January 26, 1970) that CBS would televise all NFC teams (including playoff games) while NBC would carry games from all AFC teams. On January 28, 2001, CBS Sports, Core Digital and Princeton Video Image introduced state-of-the-art, three-dimensional replay technology called "EyeVision" for its coverage of Super Bowl XXXV in Tampa (at Raymond James Stadium). Browse by country CBS also used their regular NFL crews (Pat Summerall and John Madden at Wittenberg–Baldwin–Wallace, Tom Brookshier and Wayne Walker at West Georgia–Millsaps, Tim Ryan and Johnny Morris at Wisconsin–Oshkosh – Wisconsin–Stout, and Dick Stockton and Roger Staubachat San Diego–Occidental) and aired In 1962, the NFL followed the American Football League's (AFL) suit with its own revenue sharing plan after CBS agreed to telecast all regular season games for an annual fee of US$4.65 million. It took a particularly severe hit in Atlanta, Detroit and Milwaukee, as the network found itself on the verge of having to import the signals of nearby affiliates via cable and satellite after being turned down for affiliation deals by other major network stations in those markets. The league, which had held a U.S. network television contract in the 1950s and again briefly in 1982, was then being carried on ESPN2, at the time a nascent channel devoted to extreme sports that was not nearly as widely available as its parent network and only carried a limited number of the league's games (with ESPN itself airing some games to fill in airtime available due to the 1994 Major League Baseball strike, as well as the Grey Cup on tape delay). NFL on CBS The NFL on CBS is the branding used for broadcasts of National Football League (NFL) games that are produced by CBS Sports, the sports division of the CBS television network in the United States. Football was Mr. Kennedy's game. On September 9, 1990, The NFL Today overhauled its talent lineup, consisting of Greg Gumbel, Terry Bradshaw, Pat O'Brien and Lesley Visser. Meanwhile, Pat Summerall called that game on CBS Radio with Jack Buck while John Madden prepared to do the Super Bowl XVI with Summerall in Pontiac, Michigan. It was also the first time two Heisman Trophy winning quarterbacks started against each other in the NFL (Vinny Testaverde for the Jets and Doug Flutie for the Bills). 1967 also marked the last year that CBS had separate commentator crews for each team for about 90% to 95% of their NFL games.
Through the deal, in which Fox purchased a 20% interest in New World, the company signed an agreement to affiliate the majority of its stations (including those that New World was in the process of acquiring from Argyle Communications and Citicasters) with Fox; twelve of New World's stations began switching their affiliations to Foxbeginning in September 1994 and continuing through September 1996.During the October 13, 1974, New Orleans Saints–Denver Broncos game, the broadcasting duo of play-by-play announcer Don Criquiand color commentator Irv Cross was supplemented by the contributions of the first woman ever on an NFL telecast, Jane Chastain.
The acquisition of NFL rights by Fox made that network a major player in American television by giving it many new viewers (and affiliates) and a platform to advertise its other programs.
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