The marketing strategy of Primark and the completion of the company in the present UK market have been analyzed in this report. Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of Primark. It can be simply described as:Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com.Risk Moderate: Existing low price retailers but none that can be called a substitute.To discover what the company can do to exploit its competencies within its market segments in present and in future.

Porter, 1980 emphasised that the first determinant of a firm’s profitability is the attractiveness of the industry in which it operates. Thank you very much for your love! It can be said that Primark has mastered its mix in an efficient way and this P has been added in the best possible manner. You may also like BBC (2019) Primark warns shoppers not to buy its products online, available at: Safi, M. and Rushe, D. (2018) Rana Plaza, five years on: safety of workers hangs in balance in Bangladesh, available at: https://www.theguardian.com/global-development/2018/apr/24/bangladeshi-police-target-garment-workers-union-rana-plaza-five-years-on (accessed 31 August 2020)The products of Primark are available in over 370 stores in twelve countries across Europe and the United States. It is worth noting that some third parties have been seen reselling Primark’s products on e-commerce sites. (www.bsigroup.com)In this way the economic factor has been a blessing in disguise for Primark.Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.ukIts expansion in Europe might have undergone extensive legal checks to ensure it is abiding by the local laws.Based on: Michael Porter’s Five Forces of Competitive Position Model Primark claims that it can deliver its products to the customer at cheaper rates which are thanks to their no promotions policy. It is apparent from the pricing and policies of the company that it does not sell its products online.

(Dealer, Distributor, Wholesalers, Retailers); For what marketing intermediaries available the product? This free download explains and gives examples of all of the most useful classic marketing models . Its first store was opened in June 1969 under the name Penneys. It's a practical framework to evaluate an existing business and work through appropriate approaches whilst evaluating the mix element as shown below and ask yourself the following questions:A Marketing Plan is a bit like a job description for your company. Primark’s UK energy consumption is sourced against green power generated and sold into the grid by British Sugar. (Cravens and Piercy, 2003) This can be said that the products itself are the major part of the physical evidence and looking at the things like packaging, layout, décor and ease of access, Primark can be said to have well designed layouts where products can be found with less effort. The 7Ps helps companies to review and define key issues that affect the marketing of its products and services and is often now referred to as the 7Ps framework for the digital marketing mix. Then each of the mix elements would be made into a plan at a further tactical level in the organisation to be implemented. He is a graduate of Leeds Metropolitan University and London South Bank University.https://www.bbc.co.uk/news/business-50058594Primark Stores Limited (2020) About us, available at: Primark has over 70,00 employees. However, narrow aisles in some stores are inconvenient for some customers. It always brings the product which is according to … For example insurance companies are directly or indirectly involved with the design of smoke detectors and activists can demand of design change in dolls. Pricing strategies can range from Value Pricing, Promotional Pricing, Psychological Pricing, Product Bundle Pricing and Geographical Pricing. Marketing mix is the core element of the business that is designed to achieve the marketing goals. Did you develop this website yourself?

This multi-brand company has a strong international exposure and deals with its clients through DOS or direct operating stores scheme.

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