The company’s eco objectives aside, there was a real and honest desire to engage with what Zara needs to do to align itself with where we are going as a culture: to slow down, to buy less, to make what we have last longer. New York (CNN Business) Fast fashion retailer Zara is going green. It’s quite clear they are fully engaged and interested in making authentic, environmentally conscious decisions in every aspect of their lives.Padin: We’ve always focused on durability, particularly emotional durability. The industry has to find new techniques, develop the fabrics, and get them to market!Psaric: The sense of promoting longevity is also at the top of our minds. On average, Zara releases 500 new designs a week, 20,000 a year. Simon Psaric: To me, the beating heart [of Zara] is the customer. And I love browsing through vintage and secondhand stores.Padin: All of those things. And before the end of 2025, collections created out of 100% sustainable cottons and linens and 100% recycled polyester, as well as zero landfill waste from its facilities, and achieving 80% renewable energy use for its HQ, distribution centers, and stores.While these are ambitious and authentic commitments to Zara’s corporate action on the environment, what was striking that July morning was the openness from the executives to address the elephant in the room, which is this: How does the company square away its preeminence in the realm of fast fashion with the harsh truths of our environmental situation?

Yesterday I was at the hairdresser’s and I was offered a plastic bag for some things I’d bought but explained that I didn’t want it.

But the brand is hardly taking a holistic approach to sustainability. But the sheer volume of Inditex’s output raises questions about how sustainable any company that produces so much product can be.
And I am a fan of this season’s voluminous garments made from Tencel. "It’s something that we all feel really passionately about as individuals, as well as in a work capacity.

When it comes to the planet, Zara gets an “It’s a Start” rating from us. We’ve seen clothes that were trendsetting when they first came out go on to become staples on account of their timelessness, and that’s a source of pride for us as designers. Today we have more scope for doing this because there are more recycled and organic fabrics. Swipe to discover Zara’s roadmap to sustainability and weigh in with your thoughts below. The initiatives come amid dramatic changes in the industry that are heaping pressure on retailers to change and adapt. [Link in bio]And there’s another gaping hole in the sustainability goals: Where are the considerations for the people who make clothes? The rise of the internet has brought a new degree of digital transparency to the fashion industry, fueling demand for greater openness from consumers and activists as awareness of fashion’s negative #environmental and social impact goes mainstream. "On the morning of July 4, long before America had ignited a single firework in honor of Independence Day, Zara executives, including Pablo Isla, CEO of Inditex (Zara’s parent company), and Marta Ortega, daughter of Inditex founder Amancio Ortega, and a member of the Zara women’s design team gathered together at the company’s Arteixo headquarters in Spain to set out their plans to deal with something far more incendiary: The environmental impact of fashion—and what the company is committed to doing to improve the situation. S'abonner VOUS RECEVREZ UN COURRIER ÉLECTRONIQUE CONFIRMANT VOTRE INSCRIPTION
However, we are keenly aware that there is still a long way to go.

Our approach to fashion is always customer-centric. By 2020, a commitment to Zero Discharge of Hazardous Chemicals for its supply chain, training all of its designers in the cruciality of circularity, and not using fibers from endangered forests. But Inditex, Zara’s owner, is trying to shift that perspective. But Inditex, Zara’s owner, is trying to shift that perspective. Imagine what we can achieve by translating that to our work environment—and at home, where we must also raise awareness.As for what has to be done next, the following were outlined as priorities. I’ve bought several pairs of jeans from the last collection, all of which were made from recycled cotton, and some [jeans] from the new upcycling capsule, made using fibers obtained from secondhand jeans. By 2023, ensuring the use of 100% sustainable cellulosic fibers for responsible viscose, the absolute eradication of single-use plastics, and complete adoption of green-only packaging. They are the ones who decide and our obligation is to meet their expectations, in a sustainable manner.Vidal: I am mad for all things denim. (That certainly seems to be the case at Zara’s newest New York store at Hudson Yards, where the general feeling is of things being more edited, considered—a calmer, reflective, less-is-more approach.) The fact that Zara is publicly discussing sustainability signals a shift in how popular — and profitable — businesses thinkThe 2020 Presidential Debates Are Nearly Upon UsBy next year 2020, Zara aims to eliminate hazardous chemicals from its supply chain, set upall factory workers a fair and living wageSupreme Court Justice Ruth Bader Ginsburg Has DiedAn unusual Eckhaus Latta show, in the shadow of the Brooklyn Bridge. Why has sustainability become so important to Zara? In particular, we see it in the options being created by the new recycled fabrics, whether from natural or man-made fibers, sustainable plant-based fabrics, et cetera. To further gauge the company’s mindset further, three of its women’s designers—Bea Padin, Simon Psaric, and Eva Vidal—weighed in on the importance of sustainability and what they’re doing to achieve those goals.Zara’s Join Life collection—like this white cotton tiered shirt and pants—puts the emphasis on style and sustainability.Vidal: We are aware that there are [now] materials, fibers, and processes that allow us to make garments which are 100% recycled without renouncing design.

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