The brand has actively shown its commitment to climate change and energy, biodiversity, sustainable materials, animal welfare and other environmental issues in depth. this essay is not unique. Another brief survey of 20 employees involved in three different functions in the Zara store was also conducted to reinforce the customer survey findings. The responses are tabulated and descriptive statistics generated to analyse the responses. The brand is also invested in a variety of initiatives for the society. Zara have achieved thisThere are several laws that businesses must comply with, Inditex has implemented programs that guarantee living wages for its labor force and Zara is also focused on creating an ethical brand image (Pratap, 2017). Since today’s customers are growing more eco-conscious than ever brands like Zara need to adopt sustainable ways in order to avoid the negative impacts. Zara has managed to overcome this by limiting its supply chain operations to its home country and neighboring nations, therefore minimized the political disruption threat (Pratap, 2017). They have also invested in sustainable wear ‘green to wear technologies’ making them eco-friendly (Pratap, 2017).Recieve 100% plagiarism-Free paper just for 4.99$ on email*Public papers are open and may contain not unique contentMicroenvironment factors are factors close to a business that has a direct impact on its business operations and success (Tailor, 2017). Zara has a global presence physically but with the help of the website Zara.com and social media the brand can have a virtual presence also (Kasi, 2016). It invests huge amounts of money in order to understand and analyze huge data sets to find efficient ways to appeal to its customers. If you’d like this or any other sample, we’ll happily email it to you.Are you interested in getting a customized paper?Attention! This is because according to Allen (2001) ‘any activity undertaken by the business will not go unnoticed by the government’. Concurrence with legal laws is a growing requirement for the brand and the company has invested for the same through its supply chain management. The European union is UK’s biggest export market for textiles and clothing. Therefore if the political environment is safe and peaceful the brands are happier this is because political disruption of the market can affect the economy. You can get 100% plagiarism FREE essay in 30secGradesFixer.com uses cookies. When a customer says she loves (or hates) an article, this gets reported back to headquarters, and communicated to in-house designers, who apply the feedback to future work. Businesses such as Zara must be aware of the interest and exchange rates as well as the cost of importing and exporting goods (Kasi, 2016). Zara’s strengths include a highly developed supply chain, this enables it to get new products to the market at a rapid rate, which encourages greater consumer acceptance and willingness to purchase cutting-edge designs (Rodrigo, 2016).
The plan charts out various policies through which the brand focuses to reduce its energy and water consumption. The outdated legal doctrines are one of the reason brands are able to copy each other without facing any significant repercussions. Legal formats can affect a companies reputation plus its costs, if a company like Zara fulfills all legal obligation it will establish a high reputation in the mind of the consumer and is welcomed in the international market (Kasi,2016). 2.2 SWOT Analysis. According to Butler, the fines were up to £25 million, the Brazilian labor ministry found evidence that 7,000 workers had been poorly treated since 2012. Zara overcame this problem by limiting its supply chain operations in its home country and some neighboring nations.Zara is a brand that has prioritized its emphasis upon ethics and sustainability. The ability of the brand to cater to the needs of the majority of the shoppers helps Zara to establish a loyal customer base.
When a company expands internationally it naturally provides opportunities for faster growth, so long as the company researches its market and know exactly what their customers are looking for, it leads to success (Burton, 2017). According to Pratap (2017), Zara is ‘subject to several forces in the international market’ such as PESTLE.We provide you with original essay samples, perfect formatting and stylingSorry, we cannot unicalize this essay. As Zara is an international brand, they need to justify and fulfill all laws that govern the international market to be a successful brand (Inditex, 2014).The environment is also a key factor with regards to the success of a business. Benetton group: the history of brand EssayTo export a reference to this article please select a referencing style below:Remember: This is just a sample from a fellow student.SWOT refers to strengths, weaknesses, opportunities, and threat. One micro factor would be the suppliers, they control the success of the business when they are the only/ largest supplier of good consequently holding the power. I was sitting patiently and quietly on an used display base.

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