You have to see beyond your expectations and focus more on defining the total solution buyers seek when they choose a product or service.Big brands face an extraordinary invasion of To get a broader and broader perspective to the surroundings assumptions, and reports must be made so that you can specify the type of industry and market standards that you should omit, eliminate or even rebuild.Among the companies analyzed by Kim and Mauborgne that had revenue growth, 62% of total net revenues came from established competitive markets.I leave you to discover all this and so much more in the first part of W. Chan Kim’s book.In pursuance of prosperity, Casella Wines has increased its brand awareness by breaking all marketing habits that resulted in a massive success of the newly created then Yellow Tail brand that was categorized as one of the fastest growing labels in the U.S history.They generate, through a new product, more value to the final customer than the similar products. Why shouldn’t we focus our energies on it?As companies shape their strategies and outline their corporate goals, military metaphors such as “taking a stand”, “winning a business”, “defeating the competition”, proliferate. In all honesty, this sort of statements and forecasts inject a dose of skepticism in the minds of all.

If the market fails to acknowledge the fact that the tech-savvy generation requires more than just satisfying the preferences of specific consumers, many companies may collapse in next to no time.Because untapped value is often hidden in additional product and service. Our “Blue Ocean Strategy Summary” is all-encompassing and intriguing to train the fish from the bowl to make good profits, isn’t it? Two contrary elements which express good and evil.With a strategic bias, this type of innovation can only be viable when it becomes part of an intrinsic process of the company, involving constant improvements in operations, functionalities, and price focused on generating a real and tangible value for the client.There are numerous business journals written for Financial Times, The Wall Street Journal and The New York Times which represent only a small portion of Mr. W.Chan Kim’s area of expertise; he is also the founder and inventor of Value Innovation Network.This may seem a strange concept at first, but many of the industries and products you know and use every day – cars, record labels, petrochemicals and even aviation – did not exist in the last century.But this is a partial W. Chan Kim truth. To minimize the risk of distrust, non-cooperation and even sabotage, the book recommends a “fair process” in making and executing strategy, which involves Engagement, Explanation and Expectation Clarity. Value Innovation Value innovation is created in the region where a company’s actions favorably affect both its cost structure and its value proposition to buyers. This includes 4 components: Visual Awakening, Visual Exploration, Visual Strategy Fair, Visual Communication.The ERRC pushes companies to specify the actions that they can eliminate and reduce, so they can communicate their strategy internally and take concrete action.Exceptional Buyer Utility => Accessible Price=> Viable Cost => overcome Adoption Hurdles Post was not sent - check your email addresses!Click to share on Twitter (Opens in new window)Click to email this to a friend (Opens in new window)(C) W. Chan Kim & Renee Mauborgne, Graphics by ReadinGraphicsThe book is packed full of great ideas, tools and frameworks, but the real-life examples and case-studies are what really brings them to life. According to the theory, there are two types of oceans. Traditional business strategies originate from military models and are based on capturing the enemy to gain a position of defense.Challenging an industry’s conventional wisdom about which buyer group to target can lead to the discovery of blue ocean. This strategic planning model is a departure from the typical management exercise that focuses on number crunching and competitive benchmarking. Because by reading more you’ll find so much more intriguing and exciting info about it.The real question that may occur in our minds is: How can a book be suitable for different kinds of persons from divergent backgrounds?Exaggerated competitiveness, while appearing essential to today’s business culture, is no longer the only corporate strategy.If you have come here, you are striving to make an effort to swim towards the open and blue seas. Blue Oceans means to prosper, peaceful, safe blue water. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. Focus on the tier that represents the biggest catchment at the time, but also explore and build on overlapping commonalities that applies to different tiers of non-consumers.Click to share on Facebook (Opens in new window)Instead of fighting head-on with your competitors, how do you create uncontested market space and make the competition totally irrelevant? Also, they serve as essential pointers about their future strategy.The new big markets did not exist a few decades ago, and they all had explosive growth.However, this revenue growth produced only 39% of the total profits.

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